Guide to running A/B tests on a website

This week I want to talk about A/B testing.

So a is for apple, b is for ball ( I’m kidding)

A/B testing is a way of comparing two versions of a webpage against each other to find out which one produces better results.

It’s a great way of testing new concepts, ideas and approaches.

You can overhaul your design or change your text and see what works best.

You can even test your unique selling proposition, and see which version resonates with your audience.

With A/B testing, I prefer to break them into two categories, big changes and small changes (excuse the jargon)

Big changes would be two entirely different versions of the web page, different layout, text and imagery.

Small changes are tweaks to elements of a webpage. It could be an image, copy/text button sizes, colours—all minor changes.

Then it’s a case of picking a winner and updating the website.

If there is no clear winner and the stats are pretty close, start again. This time go bigger and bolder with your changes.

You’ll learn more about how your users act.

The more you experiment, the more you’ll learn about your visitors, and improve your website.

So test, test and test!

For a small businesses it’s perfect

What A/B tests can you run today?