We all think we know our customers.
We expect them to glide through the website until they hit the submit button or pick up the phone.
Nope. It’s not that simple.
We’re a strange bunch online. We’re hard to predict, impatient and easily annoyed.
User research is the only accurate way to get proper insight, but it’s expensive.
However, there is an alternative.
Introducing Hotjar. A behaviour analytics tool.
Hotjar records visitors using your website, so you can pinpoint any issues, and then improve the user experience.
- Heatmaps to Visualize behaviour. See where they’re moving their mouse
Recordings to see your visitor’s clicks, taps and mouse movements
- Conversion Funnels to learn which page and at which step most visitors are leaving your site.
- And it’s free. There are limitations, but you’ll get plenty out of the free version.
I use Hotjar myself. It helps me run lightening-quick tests and dig out any usability issues affecting my website.
Give it ago!
You’ll get some priceless info that can help you convert more visitors.