SEO Weston super Mare

SEO is a set of methods, tactics, and strategies used to boost the number of people who visit a website by improving its search engine position.

Keywords are the words that you’d put into a search engine, e.g. Google, Bing etc. For example, if you had a business selling organic food, some of your keywords might be: ‘organic food’, supermarkets in Weston super Mare, organic store, Weston super Mare.

A SERP refers to the ‘search engine results page’ e.g. when you do a Google search, your results appear on SERP.

Google My Business is an free amazing tool provided by Google to help you manage your online presence on Google so that local customers will find your business more easily. You can add more accurate business information, respond to reviews and be found in search results.

The term NLP stands for “natural language processing”, and it’s a computer science field of study dealing with the interactions between computers and human (natural) languages.

Backlinks are incoming links to your website from other websites. The more quality content you have on your site, the more likely people will link to it. The more people link, the higher your site ranks in Google, which results in more traffic to your website.

Meta tags are HTML elements used to help Google understand the content of a web page. These meta tags will appear in the view source section at the bottom of your browser window. Meta tags may contain information such as keywords, descriptions and author names.

It’s a structured data format that allows you to attach rich snippets to your web pages. Schema markup makes them more accessible for crawlers to understand and interpret the information on your website.

Structured data is vital for things like Search Engine Optimisation (SEO), development, and marketing. It gives Google/Bing a clear guide of what information on your page is most important. Structured data helps them show the correct information at the top of the SERP (search engine results page), leading to increased website traffic.

On-page SEO is a set of techniques that you can implement on a website to help it rank higher in Google and increases organic traffic. It includes both HTML and coding elements, as well as content based on keywords.

It’s a ranking system created by Moz which predicts how well a website will rank in the organic search results, based on various factors.

Google Analytics is the most widely used website statistics tool in the world. It provides detailed information about your site’s visitors, including demographics, browser usage, geographical location and time spent on your site, amongst many other metrics.

Indexing is how search engines including Google, Bing and Yahoo! find and catalogue your pages. If you want your website to be found on search engines, it needs to be indexed.

Keyword research is the process of finding the right keywords that are relevant to your business which you can use for ranking higher on search engine result pages. It involves researching what people are searching for online and selecting words or phrases you want your site to rank for.

A long-tail keyword is a phrase that’s very specific and isn’t used by many people. They are longer than typical keywords, usually containing three or four words, and you should use them instead of broad, short terms like ‘used cars’ as they make it easier for search engines to determine what your page is about.

Link building is a method to increase your website’s authority and ranking through other websites linking to yours. Link building helps improve how high up the search results page your sites appear, leading to more traffic from Google.

A Robots META tag, which you can implement on your website, tell search engines what to index and not to index on your site. The tag helps prevent crawlers from crawling pages that don’t need them, saving time and server load. It also prevents any page from being indexed that you don’t want to be.

Google Search Console, formerly known as Google Webmaster Tools, is a collection of tools and reports you can use to see how Google crawls and indexes your website. You can also use it to find any errors on your site that may have resulted in a drop in rankings or traffic.

A sitemap is a list of all your website’s pages, which you can submit to search engines, including Google and Bing. A sitemap helps them crawl your site faster by making it easier to find pages they need to index.

A 301 redirect is used to pass on (or redirect) the link authority of one page to another. They are an important part of improving Domain Authority.

404 errors are when someone clicks on a broken or dead link to a page that no longer exists, leading them to a ‘page not found error page. These are bad for your website as they decrease the trustworthiness of your site in Google’s eyes, which can cause a drop in rankings.

Page speed is how fast the pages on your site load, including images. If your site takes too long to load for users, they could leave before it fully loads, and Google may take this into account when ranking you, causing a drop in traffic.

NAP stands for Name, Address, and Phone Number. It’s a citation that includes all of your business’s contact information on sites like directory listings or social media profiles. It would help if you made sure there are no spelling errors as these can cause Google not to find the correct listing.

It’s the percentage of times a search term appears on a page compared to the total number of words on that page. Google has said you should aim for 1-2% as any more and it will look like your site only talks about that term.

An XML Sitemap submitted to Google Search Console or Bing Webmaster tools, which lists all the pages on your site and their URLs. This helps search engines find and index new pages on your site, leading to more traffic.