The Blog
How to improve your local ranking on Google, using Google My Business
Many factors go into how your business ranks on Google and how successful you will be in the local search rankings. In this blog post, I will list tips and advice that you can follow to help improve your local ranking on Google so that your product and services are...
Guide to running A/B tests on a website
This week I want to talk about A/B testing. So a is for apple, b is for ball ( I'm kidding) A/B testing is a way of comparing two versions of a webpage against each other to find out which one produces better results. It's a great way of testing new concepts, ideas...
Advice: Redesigning your website
I'll start designing my new site. I'll keep chopping and changing. 6 months pass. You're almost there, but then you see a site you like more, you change direction again. Eventually, it ends up bottom of your todo list. "Perfection is the enemy of progress." -Winston...
Don’t Copy Other Websites
An online store asked for help. They wanted to find out their home page was loading at a snail's pace. Anyone landing on the site would have to wait 12 seconds. No one waits that long. The main culprit was the carousel. With its ten slides, huge images and dizzying...
5 Tips on Improving your FAQ’s
Improve your FAQ’s, making the purchasing decision easier for your customers and increasing your website’s conversions.
Showing what happens next
Show the customer what happens after they purchased the product, including dispatch, delivery and aftercare.
Great FREE User Research Tool
User research is the only accurate way to get proper insight, but it’s expensive. Here is my top-tip for the best FREE user research tool.
DIY SEO for local businesses: Articles, tools and resources to get you started
You want more leads from your website, but you don't have the budget to hire an SEO expert. Here are some tools, articles and resources that I've hand-picked so that you can learn, then apply to your website, without any help. Just so we're clear, I'm not an SEO...
How to improve your website’s readability
Did you know that your website visitors will read between 20% to 28% of your text? People don't read websites. They scan them. They look for what they need, and they skip the rest. So the trick is to make the content scan friendly so that your customers read the bits...
Avoid the Space Invaders
What are Space Invaders? They are pieces of content that don’t have any purpose and are merely there to fill up space on a website.
Is your website harming your credibility?
Experiments have shown that users will judge a web site's credibility in as little as 3 seconds. If you're not making a good impression, there won't be a second chance. So how do you make your website credible and trustworthy? Your site needs to look professional. Ok,...